At CTRL Theory Media, we believe effective marketing is more than pretty visuals and trendy reels – it’s about authentic storytelling tailored to your brand and powered by real data. Based in Jonesboro, AR, and serving clients nationwide, we deliver creative, data-driven strategies for businesses across every industry.
CTRL Theory Media was founded on the belief that small businesses deserve better – better access to marketing expertise and better strategies backed by real data.
We create personalized, results-driven campaigns that combine creativity and strategy to help brands of every size and industry grow with confidence.
Our mission is to empower brands with data-driven strategies and authentic storytelling that drive measurable growth and lasting impact.
Our values are at the core of everything we do:
Smart strategies rooted in research
Marketing that reflects your brand truthfully
Fresh ideas that keep you ahead of the curve
Partnership that feels like part of your team
Marketing that makes an impact
Founder & Strategic Director
Chloe Rothery is the founder and strategic director of CTRL Theory Media, where strategy meets storytelling to help brands grow with clarity and confidence. With an MBA and a passion for marketing psychology, Chloe brings a rare mix of analytical thinking and creative vision to every campaign.
Before launching CTRL Theory Media, Chloe partnered with startups, small businesses, and established brands alike – building strategies that not only look good but also deliver real, measurable results. Her approach blends data, creativity, and technology to create marketing solutions tailored to each brand’s unique story.
Our approach is fueled by the belief that every brand has a story worth telling— and telling it well requires balance:
At CTRL Theory Media, we don’t believe in one-size-fits-all marketing. We build personalized strategies that integrate creativity and analytics, empowering brands to grow with intention and confidence.
