Huntington Square is a multi-concept hospitality brand in Northeast Arkansas, featuring The Porch, a modern restaurant; The Lounge, an elevated cocktail bar; and The Hotel, a boutique lodging experience. Designed to bring elevated dining, social, and stay experiences to the region, Huntington Square is redefining what hospitality looks like in a small but growing market.
Huntington Square needed to build brand awareness and consistency across multiple concepts under one umbrella. Each concept had its own identity and target audience, but the brand as a whole needed a unified voice, cohesive visuals, and a marketing strategy that would resonate locally while setting the stage for regional growth.
We developed a clear brand voice and positioning for each concept – from the modern, approachable vibe of The Porch, to the elevated sophistication of The Lounge, to the boutique feel of The Hotel – while maintaining a cohesive identity for Huntington Square as a whole. Our goal was to highlight the amenities and services offered, capture the experience of walking through the doors, and bring the unique personality of the brand to life across every platform.
With a cohesive brand identity and a consistent marketing strategy, the brand grew its audience, strengthened community recognition, and laid the groundwork for long-term growth.
